Giving Data

There’s plenty of reasons to participate in South Dakota Day of Giving. Yes, it’s fun. Yes, it’s a chance to raise money for the work you do. And yes, it is a chance to energize your donor base.

And while it certainly isn’t all about the numbers, there’s some great data out there (we know you data geeks are out there loud and proud) that you may be interested in knowing as you consider whether or not to participate in South Dakota Day of Giving on #GivingTuesday, DEC 1, 2020.

• Before Giving Tuesday was established only 5 percent of Giving Tuesday donors regularly contributed to nonprofits.

• Once new donors started to participate, their average gift increased from $160 to $284, and the frequency of their giving also increased.

• Long-term, loyal donors are more likely to give—and give more—on Giving Tuesday than any other time of the year.

Giving days positively change giving behaviors such as recurring gifts and increased donations, in addition to simply motivating donors to give on the day itself.  

• Online donations made on days other than Giving Tuesday tend to be most strong for nonprofits that address issues like disaster recover, women and girls, children and education. On Giving Tuesday, arts and cultural organizations historically see nearly 20 percent of their annual donations.

Nonprofits that participate in Giving Days over a number of years indicate that they are able to bring new funding into their organization that would not otherwise have been raised.

• On average, 57 percent of nonprofits surveyed said that they brought new funding into the organization.

• Thirty-six percent of donors indicated that they contributed more money on a Giving Day than they would have if the Giving Day had not occurred.